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Beginner
4.6
25.3K downloads
15 min

Upskilling for the AI Era

Transform your LinkedIn profile into a powerful personal branding tool that attracts opportunities.

MK

Melissa Kim

Personal Branding Expert

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Table of Contents

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Profile Essentials

Your profile is often the first impression recruiters and connections have of you.

Photo Best Practices

  • Professional headshot with good lighting
  • Your face takes up 60-70% of the frame
  • Wear what you'd wear to work
  • Simple, non-distracting background
  • Recent photo (within last 2-3 years)

Banner Image

  • Use custom banner, not default
  • Reflect your industry or personal brand
  • Include text sparingly if at all
  • Dimensions: 1584 x 396 pixels

About the Author

MK

Melissa Kim

Personal Branding Expert

Melissa has optimized over 2,000 LinkedIn profiles and is a LinkedIn Learning instructor.

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